From maxed out credit cards to giving herself a 48% raise

“I didn’t realize everyone else knew I was drowning as much as I was,” says Sarah Rosten, Founder and CEO of Pediatric Interactions. In this frank conversation with host Vannessa Shaw, Sarah talks about how she went from a failing business to a million-dollar practice in the span of just a year -- and in the middle of the pandemic. 

In February 2020, Sarah and Vannessa had a difficult phone call. Sarah’s business plan was fundamentally flawed. She had maxed out her credit cards, her business and personal lines of credit, and had even taken $80k out of her own retirement fund -- all while not paying herself a living wage. But that phone call sparked a dramatic change in Sarah’s outlook. She knew she needed to make changes to her business, but that wasn’t it. She also needed to change her mindset - starting with how she viewed herself and her role in the company. 

From a woman who struggled to call herself the CEO to a multi-million dollar business owner who is thriving during COVID while providing top-notch speech therapy services to children and their families, Sarah is proof that mindset can make all the difference. Tune in this week to hear Sarah’s story, and the lessons she learned along the way from a supportive community of female entrepreneurs.

 

Quote:

• "I had huge guilt. I was taking money out of my family’s pocket. I was next going to my kids’ college fund to make payroll. I was, in essence, stealing from my family.” (13:14-13:30)
• “I really had to start looking at the stories I was telling myself” (20:28-20:31)

 

Links:

https://www.pediatricinteractions.com/

 

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Podcast production and show notes provided by FIRESIDE Marketing